PROSERPINA RETURNS · REBECCA FOWLER
For the moment when what got you here stops working.
Fractional COO leadership for growing companies, and coaching for leaders and people in transition. Context, clarity and consistency from someone who has done the work.
“Nothing is so painful to the human mind as a great and sudden change.”
SOUND FAMILIAR?
Change rarely arrives neatly.
Decisions too often wait for you.
The business has outgrown its structure and every decision still lands on your desk.
The role exceeds the playbook.
A promotion, a new company, a team that doubled. You need a thinking partner who is not on the org chart.
The life you built no longer fits.
Maybe it’s midlife, a career turn, a loss, or something you can’t even name yet.
WAYS TO WORK TOGETHER
One practice, three doors.
01
Fractional Operations
Providing operations oversight on priorities, projects, vendors, hiring and follow-through, so the business stops running through one person.
02
Executive Coaching
Six months of confidential, structured coaching for leaders stepping into a bigger seat or steering through change.
03
Transition Coaching
Coaching for the in-between seasons. Grounded in psychology, honest about the hard parts, paced to your actual life.
MEET REBECCA
Progress, not panic.
I have spent nearly 30 years running operations and leading people, including senior leadership at Verizon Wireless, and twelve years inside startups. I hold a master’s degree in industrial and organizational psychology, which mostly means I am fascinated by why good plans fall apart between people.
What I care about most: clear systems that people actually use, and a team that does not need you in the room to make the next right decision.
WHAT LEADERS GET BACK
On average across my fractional engagements, by client report, the founders and executives I work with get back 3 to 5 hours a week of meetings and 5 to 20 hours a week of follow-up and operational work. The part they mention first, though, is the relief of no longer carrying every open project around in their heads.
“She’s particularly good at untangling challenges that feel massive and encompassing, and breaking them down into a pragmatic approach you feel empowered to take on.”
ERIN HAMPE
IDEAS WORTH BORROWING
White papers for founders and leaders.
The Founder’s Capacity Ceiling
Six patterns behind every founder bottleneck, and the shift that breaks each one.
Signal & Flow
Most strategy fails in the handoff. Six practices that carry it across teams.
LET’S TALK
Find the right first step.
For your business or for you, the first step is the same: a free 30-minute fit call to talk through what’s going on.


A dryer full of shredded foam sent me back to an old Russian fairy tale, and to a young girl named Vasalisa sorting mildewed corn by hand in the witch's house. On the value of the impossible task, why I've stopped wanting to get there faster, and how to tell when it's time to find a guide for the forest.